Event series in the Lutz Club in Vienna. The goal was to draw people’s attention to the fact that there is a new event series in town. One important aspect was that this event series, despite the fancy location, is different to other Lutz Club events. The music mantra changed from Electro to HipHop and so did the style of clothing. The scantily dressed woman should signalize that the common dress code of the club is not applicable during these events.