The women shoes, “D:FUSE,” from Scandinavia approached me at the end of 2016 and I have to admit that my personal interest in women shoes was limited until then. However, when I heard that the shoes were sold in more than 230 stores across China, I was immediately impressed. Although most of the shoes are distributed in China, the website should be wrapped in an elegant European style. In order to achieve this task, straightforward and timeless elements are supplemented by shrill and modern pictures. The bilingual website offer visitors a few new features: the search for products through trends, information about the origin of the brand, and much more.