Logo Peter Ettenauer
The Interaction of Fitness and Design
Peter Ettenauer is a certified personal trainer, fitness trainer and lifestyle coach located in Vienna. The logo aims to represent his work and philosophy in order for everybody to understand at first sight what his business is about. Using a barbell to separate his name from his profession additionally emphasizes the fitness factor. For the design, the colours red and blue were chosen due to their meaning. The red barbell represents fitness, which sometimes can seem a little bit aggressive but in a very dynamic and energized way. Peter Ettenauer’s name and profession however are written in blue. Blue stands for calming down, being balanced and relaxed. This should symbolise that he, as a personal trainer, is the organized, controlled and calm counterpart to his client’s fitness aspirations.