Aren’t you already curious? This marketing campaign was designed to create awareness. It is responsible for many pulled-up eyebrows, question marks and it is a fodder for conversations. There are three different advertising subjects and each one of them is playing with various words that mean pointless or boring. The campaign was not designed to make sense, but to attract as much attention as possible. The large “X” that actually crosses out the campaign means that HoHum, once and for all, is going to bring the boredom in this city to an end!
HoHum was a temporary app available for trial to visitors of the Donauinsel festival in Vienna in June 2015.