The elderberry juice (in German: Hollersaft) is a handmade family product with many years of tradition. Only a few bottles are being produced per year, making it a highly demanded liquid within the narrow circle of Family Holzer. Since the juice is a suitable gift for any occasion, the simple bottle with a handwritten label was not sufficient anymore. The intention was to design the bottle in a way that resembles the exclusivity and scarcity of the product. Additionally, the label puts an emphasis on the fact that the juice is handmade.