This project contains a minimalistic logo design for Michael Pruegl, a passionate photographer based in Vienna. The logo represents everything that is important to know about him: his name as well as his fervour to take beautiful pictures. When designing the logo it was import to reduce the first drafts until only the most important aspects remained. The logo combines a visual component with a textual one, just like photographers do when they describe their pictures. Additionally, the P melts together with the camera so that it is not only the starting letter of the artist’s name, but also the loop with which he can hold his camera. Take a look at his outstanding collection on Instagram.
(The header to this project is a picture taken by pruegl.)