Wine. Good. weinGUT.
This project is a preliminary sketch for the branding and label design of wine bottles. In order to symbolise the exclusivity and premium positioning of both, the red and white wine, the design is very simple and clean. The label only shows the colour of the wine, whereas the name of the winery is printed on the bottleneck. The purpose is to put an emphasis on the product and its quality rather than focussing on a specific brand. However, the branding is very special too. In German, winery means Weingut. The first part of the word means “wine” and the second part “good”. Therefore, the name “WeinGUT” was chosen to visualise the good quality and taste of the wine.
Sketch of Branding